WHAT IS PR?
PR operates in 3 key areas:
1. Paid media : paid content marketing, social engagement and product placements.
2. Owned media : your website, blog, social channels and marketing collateral.
3. Earned media : unpaid editorial content, reviews, blog posts and social engagement.
Public relations aims to build your brand presence, engagement and reputation to create and nurture a loyal customer following.
We work with small businesses to define their key message, identify opportunities for meaningful editorial features and strengthen communication via their own channels to build and nurture a loyal customer following.