PR operates in 3 key areas:

1. Paid media : paid content marketing, social engagement and product placements.

2. Owned media : your website, blog, social channels and marketing collateral.

3. Earned media : unpaid editorial content, reviews, blog posts and social engagement.

Public relations aims to build your brand presence, engagement and reputation to create and nurture a loyal customer following.

We work with small businesses to define their key message, identify opportunities for meaningful editorial features and strengthen communication via their own channels to build and nurture a loyal customer following. 

Public relations is the activity or job of providing information about a particular person or organisation to the public so that people will regard that person or organisation in a favourable way, also : the degree of understanding and goodwill achieved.
— Merriam Webster Dictionary